Martin Lass

I spent more than 12 months working with Nichola Burton, particularly in the area of branding for my company and products. She has proven to have immense knowledge and practical know how in this area, the ability to hone in on what’s relevant and what’s not when creating or recreating a brand, has helped me to identify my company’s Point of Difference (POD), Unique Selling Point (USP), and Target Market, which are all crucial factors for any brand, and has provided the third party distance required to see certain branding issues more clearly – issues that companies are sometime too close to see themselves. It’s been an intense, but invaluable process and I would highly recommend Nichola Burton to anyone looking to create a new brand, change their current brand or revamp their existing brand. 

Martin Lass, Founder, S.O.L.A.R.® Institute, New York

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