Creative Process

On my morning walks across the bridge to South Bank I marvel at the changing cityscape of Brisbane. In every direction there are projects in various stages of commencement or completion – almost done, half finished, just started, in need of repair or freshly completed and basking in its new magnificence. I wonder at the [...]

Brand Exercise

The purpose of a business is to create a customer. – Peter Drucker A timely exercise is this one. Start asking yourself some questions about your brand. Note the answers -I recommend you will use them later. What does your customer look like? How do they feel? What do they think about? What is important to them? How do they [...]

“Risk varies inversely with knowledge”

Anyone providing training and education programs should take a look at this news story: http://news.ninemsn.com.au/national/849051/woman-sang-before-fatal-fall-inquest This story brings home the importance of Risk Management in not just the Personal Development industry but every business. I cannot stress enough the importance of Risk Management in your own business. You may consider that your business is too small for this. [...]