Creative Process
On my morning walks across the bridge to South Bank I marvel at the changing cityscape of Brisbane. In every direction there are projects in various stages of commencement or completion – almost done, half finished, just started, in need of repair or freshly completed and basking in its new magnificence. I wonder at the [...]
Brand Exercise
The purpose of a business is to create a customer. – Peter Drucker
A timely exercise is this one.
Start asking yourself some questions about your brand. Note the answers -I recommend you will use them later.
What does your customer look like?
How do they feel?
What do they think about?
What is important to them?
How do they [...]
“Risk varies inversely with knowledge”
Anyone providing training and education programs should take a look at this news story:
http://news.ninemsn.com.au/national/849051/woman-sang-before-fatal-fall-inquest
This story brings home the importance of Risk Management in not just the Personal Development industry but every business.
I cannot stress enough the importance of Risk Management in your own business. You may consider that your business is too small for this. [...]







